Interviewing five individual people from various industry backgrounds, distilled that the focus for PlentiVerse should be for job seekers in the tech industry, as they’re as their location for their jobs can be more flexible than traditional industries. Each was asked what they were looking for in a company to work with and answered with ‘company culture’, ethics, room to grow, mature leadership, and morals. This is interesting because of there no tangible hard statements that are usually posted on job postings. Even if a company said ‘we have good morals’, how do would a job seeker know? This is could be an opportunity for PlentiVerse to have a third party review or utilize an existing service like Glassdoor.com.
To understand the mind state of a job seeker, I asked the interviewees how they felt about looking for work. They responded uneasily with feelings and body language that said; anxious, hesitant, unprepared, worried about finances, concerned there wouldn’t be local work available, unwilling to move locations and scared. None of these are good feelings, but it better understands how users feel when looking for jobs online. This means PlentiVerse, needs to feel secure, result-rich, friendly, easy to use and comfort to the weary job seeker.
When searching for a job, interviewees said in the past they had; signed up for newsletters from Indeed.com, LocalSolo.com, and Glassdoor.ca using keywords from their job titles and location. Other methods of searching, were by going directly a company’s careers page on their website or googling their job titles and location. This information shows that job seekers feel limited by their search platforms to their location and job titles. Also, that going directly to the company’s career page was a viable search, integrating with Bamboo HR or another tool used by companies to post jobs on their website may be a strategic partnership for PlentiVerse.
After the face-to-face interviews, it had become apparent that the niche users for this product and early adopters are more likely to be in the tech industry, as they can easily telecommute. With this in mind, I targeted slack channels with a survey monkey online form as slack is a communication tool widely used by tech companies.
The survey was effective as all participants were from the tech community. The majority at 63.9% were 20-30 years old, and 33.3% were 31-40 years old. This is a great statistic to validate that PlentiVerse should target the 20-30 demographic, while not excluding the 21-40-year-olds.
Who would use PlentiVerse?
When asked how what device they use to look for jobs, 80.6% responded with a computer, while the minorities used cellphones or tablets. But when it came to actually applying for a job, 97.2% used a computer! This is great information, it tells us that PlentiVerse needs to be in the form of a fully responsive website platform.
How would they use PlentiVerse?
When asked ‘what types of companies/industries are you interested in working for?’ clearly 88.9% said tech. More importantly, 63% said they were looking for good company culture, and right behind that at 55.6% strong company values. Other big interests were in socially responsible companies, B-corporations, sustainability, healthcare, and nonprofits. The answers showed interests widely ranged from housing to travel, which showed that everyone is looking for a job in an industry that excites them, more than just the job role.
Why would they use PlentiVerse?
Information Architecture Diagram
Also, while linking up the screens I realized there were many more states and screens to take into account and had to create them, so that the prototype would flow smoothly and make sense for a user not familiar with how things will work once fully functioning. A lot was flushed out in this process.
For the colour palette, I selected cool blues for the primary colours, as many of the competitor sites use this because it reflects professionalism, technology and is clean and contemporary. The secondary colour is a fresh green to bring some friendliness and fun to the design.
To ensure the participants could navigate all of the most important actions on the site I asked them to act through these scenarios:
Search for a remote illustrator job, filter it by other categories that look interesting, choose a posting, and share it with a friend
Browse for an on-site technical job posting and look at the posting. Read over the posting and go back to browse more technical jobs.
Search for a remote illustrator job, filter it by other categories that suit you, choose a posting and apply for the position.
Doing this confirmed some assumptions and brought to light new opportunities to make a greater impact. These findings showed:
Users want to be able to ‘apply to’ and ‘share a posting’ from the bottom of the page, as they read the posting before they take action.
Since the list of posts can be very long, users had to scroll back up a long way. This showed that a ‘back to top’ button would be beneficial in this circumstance.
Users felt that an ‘advanced search’ option should be presented on the first page as well, to save a step.
Users were confused about the categories lists on the homepage and suggested adding a title of ‘browse jobs by category’ would make it more intuitive.
- Work closely with the development team to ensure all pieces are executed properly and work together through any hurdles as they come