PlentiVerse - Job Search Platform

Background and Strategic Fit
With the rise in remote work, interest in social responsibility, and work/life balance; Job Candidates have the luxury of selecting a company on more than just location and job role. Currently, they may be dismayed looking to conventional job boards and search engines that list jobs by a specific job role and location.

Goals
Provide a place where the postings can be filtered by job role, interest mapping, industry, social responsibility engagement, flexibility (remote).

Users
20-40-year-old Tech and Creatives looking for remote or onsite job positions with companies that have similar values, interests, and flexibility.

  • Role Idea Founder, UX Research/Strategy, Product Design
  • For UX Certification Capstone Project
  • Date 2017
  • Type Web Search Engine Platform
  • Advisor Andre Martins
  • Tooling Optimal Cardsort, Google Sheets, Adobe XD,Balsamiq
To reduce risk, pivots and time we went directly to our customer base to find out what they need The purpose of this activity was to gain knowledge from parties that would be interested in using PlentiVerse. With this research, we can validate if the assumptions made about the rise in remote work resulting in job candidates have the luxury of selecting a company on more than just location and job role. What did PlentiVerse find out after talking to their audience? Face-to-Face Interviews
Interviewing five individual people from various industry backgrounds, distilled that the focus for PlentiVerse should be for job seekers in the tech industry, as they’re as their location for their jobs can be more flexible than traditional industries. Each was asked what they were looking for in a company to work with and answered with ‘company culture’, ethics, room to grow, mature leadership, and morals. This is interesting because of there no tangible hard statements that are usually posted on job postings. Even if a company said ‘we have good morals’, how do would a job seeker know? This is could be an opportunity for PlentiVerse to have a third party review or utilize an existing service like Glassdoor.com.

To understand the mind state of a job seeker, I asked the interviewees how they felt about looking for work. They responded uneasily with feelings and body language that said; anxious, hesitant, unprepared, worried about finances, concerned there wouldn’t be local work available, unwilling to move locations and scared. None of these are good feelings, but it better understands how users feel when looking for jobs online. This means PlentiVerse, needs to feel secure, result-rich, friendly, easy to use and comfort to the weary job seeker.

When searching for a job, interviewees said in the past they had; signed up for newsletters from Indeed.com, LocalSolo.com, and Glassdoor.ca using keywords from their job titles and location. Other methods of searching, were by going directly a company’s careers page on their website or googling their job titles and location. This information shows that job seekers feel limited by their search platforms to their location and job titles. Also, that going directly to the company’s career page was a viable search, integrating with Bamboo HR or another tool used by companies to post jobs on their website may be a strategic partnership for PlentiVerse.
What insights came from the online survey? Who would use PlentiVerse?

After the face-to-face interviews, it had become apparent that the niche users for this product and early adopters are more likely to be in the tech industry, as they can easily telecommute. With this in mind, I targeted slack channels with a survey monkey online form as slack is a communication tool widely used by tech companies.

The survey was effective as all participants were from the tech community. The majority at 63.9% were 20-30 years old, and 33.3% were 31-40 years old. This is a great statistic to validate that PlentiVerse should target the 20-30 demographic, while not excluding the 21-40-year-olds.

Who would use PlentiVerse?

How would they use PlentiVerse?

When asked how what device they use to look for jobs, 80.6% responded with a computer, while the minorities used cellphones or tablets. But when it came to actually applying for a job, 97.2% used a computer! This is great information, it tells us that PlentiVerse needs to be in the form of a fully responsive website platform.

How would they use PlentiVerse?

Where are people looking for jobs now? When looking for a job, respondents replied that 77.8% found jobs by word of mouth, and it will always be the best way to find a job. But surprisingly 77.8% looked for jobs on LinkedIn, 69.4% went straight to the company’s website. Just under half of 47.2% users took to Indeed for their job search, the rest used sites such as; Workopolis, google search, TheMuse, change.org, and RemoteOK.io. This information shows that users are comfortable using online platforms for their job search.

Competitors

Why would they use PlentiVerse?

When asked ‘what types of companies/industries are you interested in working for?’ clearly 88.9% said tech. More importantly, 63% said they were looking for good company culture, and right behind that at 55.6% strong company values. Other big interests were in socially responsible companies, B-corporations, sustainability, healthcare, and nonprofits. The answers showed interests widely ranged from housing to travel, which showed that everyone is looking for a job in an industry that excites them, more than just the job role.

Why would they use PlentiVerse?

What do these findings mean? These outcomes show that there is a want to find more flexible jobs, in different areas of interests and that a tagging system would help job seekers find their specific dream job. For example: Search = Designer + Food + Sustainability would supply the user with jobs design jobs in the food industry that have sustainability values. Who will use PlentiVerse? What do PlentiVerse’s competitors do well and where do they need improvement? How did PlentiVerse know how to structure their content? this is where we explain why we need sitemaps etc

Information Architecture Diagram

Sitemap Diagram

How did PlentiVerse save precious development time? During the prototype phase, I realized Balsamiq was a bit clunky for prototyping wireframes together. With this roadblock, I exported the wireframes as pngs into Adobe XD for it’s ease of linking elements and smooth transitions. Unfortunately, this meant that any changes to the wireframes would result in a edit and re-export from Balsamiq and import into Adobe XD.

Also, while linking up the screens I realized there were many more states and screens to take into account and had to create them, so that the prototype would flow smoothly and make sense for a user not familiar with how things will work once fully functioning. A lot was flushed out in this process.
Interactive Prototype:
https://xd.adobe.com/view/9c75e1a2-a93b-4ac0-afd9-56be105a8d8e/
How did PlentiVerse decide what it should visually look like? For PletiVerse’s font-family I chose to use Lato, as it is a web safe Google font to ensure maximum compatibility between browsers/operating systems. It also is a large font family with a large selection of font styles to use for various scenarios.

For the colour palette, I selected cool blues for the primary colours, as many of the competitor sites use this because it reflects professionalism, technology and is clean and contemporary. The secondary colour is a fresh green to bring some friendliness and fun to the design.
How did PlentiVerse see if the site was intuitive and easy to navigate without development time or costs? To confirm assumptions on how the user interface should be presented and navigated, I tested an interactive prototype with 5 tech-industry professionals separately. This allowed for the participants to speak freely without others impeding their judgment and focus. It also allowed us to make changes quickly and lightly without incurring any development time or costs.

To ensure the participants could navigate all of the most important actions on the site I asked them to act through these scenarios:

Search for a remote illustrator job, filter it by other categories that look interesting, choose a posting, and share it with a friend
Browse for an on-site technical job posting and look at the posting. Read over the posting and go back to browse more technical jobs.
Search for a remote illustrator job, filter it by other categories that suit you, choose a posting and apply for the position.


Doing this confirmed some assumptions and brought to light new opportunities to make a greater impact. These findings showed:
Users want to be able to ‘apply to’ and ‘share a posting’ from the bottom of the page, as they read the posting before they take action.
Since the list of posts can be very long, users had to scroll back up a long way. This showed that a ‘back to top’ button would be beneficial in this circumstance.
Users felt that an ‘advanced search’ option should be presented on the first page as well, to save a step.
Users were confused about the categories lists on the homepage and suggested adding a title of ‘browse jobs by category’ would make it more intuitive.
What is PlentiVerse' next steps? - Design high fidelity colourful mockups of each screen and state
- Work closely with the development team to ensure all pieces are executed properly and work together through any hurdles as they come