Sarah Donaldson

  • UI/UX Product Designer
  • Kelowna, Canada

A strong understanding of development, empathy for human centered design complimented with a Bachelor of Arts (B.A.) Graphic Design.


Lead UX Designer at LiteLink Labs

May 2018 – Present Remote

Championing and implementing user-centered product development process on enterprise product solutions.

Leading a design team of 2+ contractors to produce high-quality graphics and user experiences to develop a BETA within 1 year.

Currently focusing on solving the monster issue in the Logistics Industry by providing the best user experience for efficiency, time-saving, pressurization and cost savings. While leveraging smart technologies like Blockchain and AI where needed to benefit the user.

Lead UX Designer at BlockAble

November 2017 – May 2018 Remote

Prototype demo streamed worldwide at Tech Crunch’s Disrupt Conference, Berlin 2017.
Lead the product team of 7 from ideation to a functioning demo in under 5 months.
16 user interviews with specific user types conducted and analyzed into 119 user stories.
74 user stories strategically selected for MVP and bundled into features.
Assessed key competitor’s usability and features to find a product market fit and ideal partnership/integrations.
Research and prove to stakeholders and executives where blockchain can benefit users

UX/UI Product Design/Product Owner Consultant at Many Clients

March 2017 – Present Kelowna, Canada

Working with companies and startups on how to reduce risk and get more return on investment, by doing user research and design. (UI/UX Product Designer)

Owner + Operator at Mantra Mats

March 2017 – October 2018 Online

Working with local artists to designing eco-friendly, non-toxic, non-slip yoga mats that yoga teachers and supporting non-profits with 10% of profits. All driven by design thinking practices, user research and data!

Visual UI/UX Product Designer at Mazu

Nov 2014 – Mar 2017 Kelowna, Canada

I had the pleasure to work with a hustling startup. The flexible and growing work environment has given me the space to grow and learn about product strategy, development, the importance of making products for the end user. It is my job to keep consistency, architect user flows, wireframes, mockups and prototypes, not just as a process but to ensure design innovation for 16 B2C mobile applications and 16 B2B management dashboards.

Graphic & Web Designer at Freelance Designer

Sep 2008 – Sep 2014 Victoria, Canada

I beautifully blended graphic design and website creation in a gentle, kind and open process with small business clients in the health and wellness industry. As these clients felt uncomfortable marketing themselves, it was my promise to guide them, and showcase their talents online and with printed materials. Throughout each project I provided one-on-one meetings to include the client in the journey, to build a strong brand strategy for their business. This process resulted in increased sales and profits for clients.
• Website design (HTML5, CSS and WordPress)
• Business Cards & brochures
• Portrait & Product Photography
• Car decals, print ads, signage, posters
• Youtube, Facebook, Twitter & Google designs
• Email Send Outs (Mailchimp, Aweber)

Social Media Marketing Intern at Hollyhock

Feb 2013 – Feb 2014 Remote

Social media campaigns,
Presenter marketing outreach,
Market research,
Blog content updates,
Local events and programs, and
Various administration duties.


User Experience Certification at Springboard Academy

February 2017 – May 2017 Online

Springboard’s team of industry experts has picked the best learning resources on UX design and structured them into a logical curriculum. The curriculum is based on a combination of video tutorials and lectures, readings, and podcasts coupled with a series of projects to make the learning experience as rich as possible.

The student will complete one large project that is comprised of smaller mini-projects. At the end of the workshop, as part of the capstone project, the student will put all the mini-projects together to showcase on their portfolio.

Degree Name Bachelor of Arts (B.A.) Field Of Study Graphic Design at Vancouver Island University

2008 – 2012 Nanaimo, Canada

This degree program is hands-on and rich in applied elements and experiential learning to prepare students for the evolving requirements of the graphic design and visual communication industry in today’s knowledge and information-based culture. The degree also promotes the skills associated with Bachelor of Arts programs, including analytical and critical thinking skills, solid oral and written communication skills, and general flexibility and adaptability. Students will develop awareness of social responsibility, ethics, cultural contexts and global communications considerations. The program features lectures, studio classes, computer lab instruction, critiques, project work, portfolio development and a graduation show. A rigorous work ethic and time-management skills are required for all courses. As in the profession, students juggle multiple projects and deadlines, undertake projects as teams, research, report, cooperate, communicate and present their work.


Graduate with Distinction, Vancouver Island University

Dean’s Honor List, Vancouver Island University


Mazu (Just be Friends Inc), Volinspire, WTFast, Altama Systems, Sasquatch Studios, UXperts, Nucleus, SightSee, Glyffy, Cheeky Monkey, Brandnetic, Motivation Engine


UI DesignUX DesignRequirement DocumentsFeature PlanningWeb DesignPrototypingUser TestingUser ResearchProduct PlanningSaas Tools


SketchAdobe XDIllustratorPhotoshopLookback.ioBalsamiqAtlassianGsuiteSlackUsertesting.comDropboxInvisionCraftTestflightIntunes ConnectGoogle Play